- Grew her territory from $2.1M to $6.4M in annual sales in three years — without lowering prices to win deals.
- 94% of her clients renew year after year — the highest rate of the company’s 12 regions.
- Landed 41 new accounts, most of them referred by existing customers.
- Talked the region’s largest prospect out of a contract that didn’t fit them; they came back eight months later, signed a bigger one, and referred two other companies.
- Trained the region’s four newest salespeople; three beat their first-year targets.
A living portfolio
Columbus, OH
Nina Vasquez
Regional Sales Manager — clients stay because she tells them the truth
SalesClient TrustRestaurants & HotelsTerritory GrowthMentor
About Nina Vasquez
About
People can tell when you’d rather keep their trust than close their deal.
Sales manager with 10 years selling food and supplies to restaurants and hotels. I grew my territory from $2.1M to $6.4M by doing the opposite of what people expect from a salesperson: telling clients the truth, even when it costs me the deal. The clients stay — 94% renew every year — and the referrals they send are where the growth really comes from.
How she works
- Tells clients the truth even when it kills the deal — it comes back as referrals
- Walks the client’s kitchen before she ever quotes a price
- Never wins on discounts — wins on being the person who answers at 6 a.m.
- Trains new reps on real sales calls, not scripts
How to read this portrait
This isn’t a stock image — it was painted from Nina’s own answers. Every color is a different part of who she is. Open one to read it in her words.
She was asked
A time she showed up for someone when she didn’t have to
One of my smaller accounts — a family restaurant — flooded two days before Mother’s Day weekend, their biggest weekend of the year. I spent the whole morning calling every account I have within forty miles until I’d found them fryer oil, produce, and a loaner freezer. I didn’t make a dollar on any of it and I didn’t think twice. They’d bet their savings on that place. You don’t let somebody’s whole year die over a burst pipe if you can fix it with a phone.
She was asked
What she’ll always make time for, no matter how busy life gets
The drive home, every day, I call my mom. Twenty minutes, hands-free, whether I closed the biggest deal of the quarter or lost one. She’s heard about every client I’ve ever had — she still asks about ones from years ago by name. However the day went, that call puts it back in proportion: it’s dinner, not life and death, and there are people who’d take my call at my worst too.
She was asked
Something she loves that most people wouldn’t guess
I keep bees — four hives behind my garage. Everyone laughs, because I talk for a living and bees are the one audience you cannot pitch. You can’t rush them, can’t spin them, can’t close them. You just show up calm, do the same small things right, in the right order, every time — and they give you more honey than you can eat. Honestly, it’s the best sales training I’ve ever had.
Nina’s AI ✦ Ask anything
Chat with Nina’s AI. It knows the whole story.
Ask it anything you’d ask across a table — how Nina handles pressure, treats people, whether they can actually do the job. Every answer cites the real experience behind it, so it can’t make anything up.
Answers cite real experience ✦ Available 24/7
Top skills
Where the depth actually is.
Ranked by depth
Winning New ClientsExpert
Keeping Clients Long-TermExpert
Reading What a Client NeedsExpert
NegotiationAdvanced
Cold CallingAdvanced
PresentationsAdvanced
Training New SalespeopleAdvanced
Sales ForecastingSolid
Experience
The work. Backed by results.
3 roles ✦ tap to expand
- Managed 60 restaurant and hotel accounts; grew the average order 22% by walking clients’ kitchens and noticing what they kept running out of.
- Won back 9 customers who had left for a cheaper competitor — worth $480,000 a year — without matching the competitor’s prices.
- Made 50 cold calls a day and ranked in the top 3 of 28 salespeople for eight straight quarters.
- Became the rep new hires shadowed in their first week.
Certifications
Certifications
ServSafe Food Handler
National Restaurant Association ✦ 2019
Dale Carnegie Sales Course
Dale Carnegie ✦ 2016
For employers
Check the fit before the call.
Hiring? Paste the job description and get an honest read on Nina’s fit — strengths, gaps, and the receipts behind both.
Fit analysis ✦ For employers
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Contact
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Columbus, OH ✦ Full-time / Remote